PENNZOIL® LAUNCHES PENNZOIL PLATINUM® 0W-16 FULL SYNTHETIC MOTOR OIL WITH PUREPLUS® TECHNOLOGY
Pennzoil announced it has developed the next generation of motor oil, Pennzoil Platinum® SAE 0W-16 Full Synthetic Motor Oil with PurePlus® Technology, to respond to the continuous focus on increasing fuel economy and reducing emissions.
Pennzoil says its PurePlus Technology base oils are poised for future motor oil requirements and will formulate Pennzoil Platinum SAE 0W-16 without sacrificing NOACK volatility. By using PurePlus base oils, Pennzoil is able to develop motor oils that provide enhanced viscosity control and reduced motor oil consumption than is available from typical group III base stocks. Pennzoil Platinum Full Synthetic SAE 0W-16 is made using PurePlus® base oils and further enables greater performance with respect to oxidation and deposit control, wear protection and fuel economy than required by the toughest industry standards
The drive for 0W-16 grade motor oils has recently grown following the introduction of certain 2018 vehicle models being sold in the United States. Some OEMs recommend the utilization of a SAE 0W-16 motor oil, or a SAE 0W-20 if a SAE 0W-16 is not available, to optimize the efficiency of engines such as the 2018 Toyota Camry 2.5 L, the 2018 Honda Fit and Accord hybrid.
SAE 0W-16 oils, which can offer additional fuel economy benefits compared to SAE 0W-20, SAE 5W-20, SAE 5W-30, and other higher viscosity oils, have been in use in Japan for some time. In fact, Shell has been producing SAE 0W-16 oils for Japanese OEMs for use in vehicles sold in Japan since 2014.
Pennzoil will introduce Pennzoil Platinum SAE 0W-16 Full-Synthetic Motor Oil with PurePlus Technology to meet the needs of applicable 2018 vehicle models, in the following chronology:
- Bulk, Drum and Ecobox in March 2018 (United States)
- 1-quart and 5-quart bottles in June 2018 (United States & Canada)
- Drum and Ecobox in Q4 2018 (Canada)
Another Price Increase in Round Two
Royal Mfg announced a general price increase of 3 to 8% effective April 2, 2018. This increase is being driven by the continuing rise in raw material, base oils and additives.
As of today, the list of companies JobbersWorld reported on that have announced lubricant price increases in 2018 Round 2 is shown below:
| Company | Announced Date | Effective Date | Increase |
| Sinclair Lubricants | 2/12/2018 | 3/1/2018 | up to 5% |
| CAM2 | 3/1/2018 | 3/24/2018 | 4 to 10% |
| Smitty’s Supply | 3/1/2018 | 3/24/2018 | 4 to 10% |
| Pinnacle Oil | 3/2/2018 | 3/19/2018 | 5 to 10% |
| Allegheny Petroleum | 3/5/2018 | 3/24/2018 | 4 to 8% |
| Advanced Lubrication Specialities (ALS) | 3/29/2018 | 6 to 9% | |
| Sunoco | 3/29/2018 | 6 to 9% | |
| Chemlube | 3/7/2018 | 3/26/2018 | 5 to 8% |
| Reliance Fluid Technologies (RFT) | 3/7/2018 | 4/9/2018 | 4 to 9% |
| Sunbelt Lubricants | 3/8/2018 | 3/21/2018 | 6 to 8% |
| PennStar | 3/9/2018 | 3/19/2018 | 6 to 10% |
| Martin Lubricants | 3/12/2018 | 4/16/2018 | 4 to 10% |
| Warren Distribution | 3/12/2018 | 4/9/2018 | 5 to 8% |
| Maverick Performance Products | 3/7/2018 | 3/26/2018 | 5 to 8% |
| Royal Mfg | 3/13/2018 | 4/2/2018 | 3 to 8% |
CLICK FOR COMPLETE LIST OF LUBRICANT PRICE INCREASES IN 2018 ROUND 1