First Major Moves in Round 2

First Major Moves in Round 2

Although many of the leading independent lubricant manufacturers have already announced a second round of price increases for 2018, until today, we had not heard of any majors doing the same. That changed, however, with ExxonMobil notifying its marketers today of a general price increase of up to 10% on its branded and unbranded lubricants and greases effective April 23, 2018.

The table below provides a summary of the price adjustments JobbersWorld reported on that occurred in the second round of increases for 2018. As seen, the increases range from 3 to 10%. When taken together, the average of the reported increases is close to 6.5%. Most announcements state that the actual increase varies by product type.

Company Announced Date Effective Date Increase
Sinclair Lubricants 2/12/2018 3/1/2018 up to 5%
CAM2 3/1/2018 3/24/2018 4 to 10%
Smitty’s Supply 3/1/2018 3/24/2018 4 to 10%
Pinnacle Oil 3/2/2018 3/19/2018 5 to 10%
Allegheny Petroleum 3/5/2018 3/24/2018 4 to 8%
Advanced Lubrication Specialities (ALS) 3/29/2018 6 to 9%
Sunoco 3/29/2018 6 to 9%
Chemlube 3/7/2018 3/26/2018 5 to 8%
Reliance Fluid Technologies (RFT) 3/7/2018 4/9/2018 4 to 9%
Sunbelt Lubricants 3/8/2018 3/21/2018 6 to 8%
PennStar 3/9/2018 3/19/2018 6 to 10%
Martin Lubricants 3/12/2018 4/16/2018 4 to 10%
Warren Distribution 3/12/2018 4/9/2018 5 to 8%
Maverick Performance Products 3/7/2018 3/26/2018 5 to 8%
Royal Mfg 3/13/2018 4/2/2018 3 to 8%
ExxonMobil 3/22/2018 4/23/2018 up to 10%


JobbersWorld Announces Lubricant Pricing Reports

JWMiniBooks-3A must have report for manufacturers, marketers, buyers and others looking to understand price drivers and communicate the reasons for price increases to customers.

THE REPORTS provide insights and information on finished lubricant prices and an in-depth analysis of the cost drivers responsible for the changes in lubricant costs and prices in the US market.

The Finished Lubricant Pricing Reports provide lubricant manufacturers and marketers with an independent source of information and insights on price changes at the manufacturer and retail levels and the key drivers behind the changes. In addition to the influence of crude and base oil, the reports analyze the impact of changes in the cost of lubricant additives, transportation, packaging, labor, and others.


On the Wire and in the News

STOP changing your oil so often!

RelaDyne Acquires T.A. Roberts Oil Company of Columbia, Louisiana

RelaDyneRobertsRelaDyne, one of the nation’s leading providers of lubricants, fuel, diesel exhaust fluid (DEF), and industrial reliability services, has acquired T.A. Roberts Oil Company, a Northern Louisiana regional distributor of lubricants, DEF and related products. This acquisition strengthens RelaDyne’s geographical footprint in the Southeast region.

Founded in 1954, T.A. Roberts Oil Company primarily serves the automotive and commercial industries with its wide portfolio of fueling products and services as well as a premium selection of multi-industry lubricant products.

“Our partnership with RelaDyne is an exciting and welcome venture for T.A. Roberts,” said Rhonda Roberts, Vice President of T.A. Roberts Oil Company. “RelaDyne has a huge array of premium, industry-leading products that we are thrilled to have the opportunity to serve our customers with. The national brands of RelaDyne – DuraMAX and ALLFLEET – will be welcomed product lines for our customers throughout the Northern Louisiana region.”

“The acquisition of T.A. Roberts Oil Company illustrates our growing footprint and strength in the Southeast, especially within the state of Louisiana,” Larry Stoddard, RelaDyne President and CEO, stated to JobbersWorld. “With the existing capabilities of our Louisiana operations and the services and footprint that T.A. Roberts provides, we will continue to grow together.”

RelaDyne continues to be the “Acquirer of Choice” in the lubricants, fuel, and reliability segments. “The acquisition of T.A. Roberts Oil Company is our second acquisition of 2018,” said RelaDyne CSO, Jeff Hart. “We are continually looking to acquire leading businesses with great people and great customers – T.A. Roberts is a great example of this. RelaDyne has made significant investments in acquiring great companies and in our ability to integrate and grow these companies once they join RelaDyne. This dedication to integration and growth at RelaDyne has allowed us to accelerate our acquisition pace as we continue to create a national distribution platform.”

About T.A. Roberts Oil Company

T.A. Roberts Oil Company was established in 1954, providing superior-quality fuel and lubricants to the Northern Louisiana market. T.A. Roberts is a proud third-generation, family-owned company specializing in the automotive, aviation, logging, and commercial industries. Those interested in more information can contact the Columbia, Louisiana and Grayson, Louisiana offices to learn more about the lubrication products, services and equipment offered.

About RelaDyne 

RelaDyne, headquartered in Cincinnati, Ohio, is one of the nation’s leading providers of lubricants, fuels, diesel exhaust fluid (DEF), and reliability services for industrial, commercial, and automotive businesses in the United States. RelaDyne was formed in 2010 by the combination of four well-established industry-leading companies and has since grown to more than 60 locations by strategically acquiring other industry leaders in the lubricant, fuel distribution, and industrial service segments. For more information, visit

New Tractor Hydraulic Fluid (THF) Labeling

logoThe Petroleum Quality Institute of America (PQIA) published a story last week speaking about some of the new labels it recently observed in the market with the “303” designation. Although THF designated only as “303” has been banned for sale in the state of Missouri, the article points out that it is acceptable to use the “303” designation on THF labels in the state when the designation is preceded by the J20C, J20A, and/or J14B specification(s).

The PQIA also presented other THF labeling guidelines for marketers to use that help provide consumers with what they need to make an informed buying decision.


Pennzoil announced it has developed the next generation of motor oil, Pennzoil Platinum® SAE 0W-16 Full Synthetic Motor Oil with PurePlus® Technology, to respond to the continuous focus on increasing fuel economy and reducing emissions.

Pennzoil says its PurePlus Technology base oils are poised for future motor oil requirements and will formulate Pennzoil Platinum SAE 0W-16 without sacrificing NOACK volatility. By using PurePlus base oils, Pennzoil is able to develop motor oils that provide enhanced viscosity control and reduced motor oil consumption than is available from typical group III base stocks. Pennzoil Platinum Full Synthetic SAE 0W-16 is made using PurePlus® base oils and further enables greater performance with respect to oxidation and deposit control, wear protection and fuel economy than required by the toughest industry standards

The drive for 0W-16 grade motor oils has recently grown following the introduction of certain 2018 vehicle models being sold in the United States. Some OEMs recommend the utilization of a SAE 0W-16 motor oil, or a SAE 0W-20 if a SAE 0W-16 is not available, to optimize the efficiency of engines such as the 2018 Toyota Camry 2.5 L, the 2018 Honda Fit and Accord hybrid.

Pennzoil0W16SAE 0W-16 oils, which can offer additional fuel economy benefits compared to SAE 0W-20, SAE 5W-20, SAE 5W-30, and other higher viscosity oils, have been in use in Japan for some time. In fact, Shell has been producing SAE 0W-16 oils for Japanese OEMs for use in vehicles sold in Japan since 2014.

Pennzoil will introduce Pennzoil Platinum SAE 0W-16 Full-Synthetic Motor Oil with PurePlus Technology to meet the needs of applicable 2018 vehicle models, in the following chronology:

  • Bulk, Drum and Ecobox in March 2018 (United States)
  • 1-quart and 5-quart bottles in June 2018 (United States & Canada)
  • Drum and Ecobox in Q4 2018 (Canada)



  1. […] This announcement follows ExxonMobil, the first major to move in round 2, as reported by JobbersWorld, March 23, 2018. […]

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